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Search Engine Optimization (SEO)

Last Updated: Jul 22, 2014 10:47AM PDT
Search Engines evaluate the contents and relevancy of your website to determine how to deliver results. For example, if you have a common name that yields many results, it will be difficult (but not impossible) to improve your rank (how high your listing appears in the results). Getting your website listed on Google takes some time, but if you follow these steps it should happen fairly quickly, as well as improve your rank.
 
1. Finish building your website
That seems obvious, but if Google "crawls" your site before you're finished, outdated content might show up in the results, and this is sometimes difficult to change or update. Hold off on the following steps until you're mostly satisfied with your website’s content.
 
2. Point your domain to Cargo / Use a personal domain
Using a personal domain will rank you higher than when you use your Cargo URL. Beware of using frameset redirection/masking instead of DNS Zone records. Framesets may possibly prevent your website from being indexed at all; see this article.
 
3. Make others aware of your website
a) Follow other Cargo members you know or whose work you appreciate. Since the personal network is publicly visible, it will help both Google and other people find you. 
 
b) Social networks play a large role in making your website more visible. If you are active on Twitter, Facebook, LinkedIn or any other social networking site, list your website where appropriate.
 
4. Use Google Analytics
Google Analytics tracks traffic on your website. You can use it to see what projects and pages are most popular, where your website's viewers are coming from, how they browse your website, and more. 
 
You can sign up for Google Analytics here: http://www.google.com/analytics/
For information on installing it on your Cargo website see this article.
 
5. Use Google Webmaster Tools
Webmaster tools will give Google an idea of your website’s content and sitemap. Your sitemap is located at /sitemap.xml. So if your domain is example.com, your sitemap would be located at http://example.com/sitemap.xml
 
Sign up for Google Webmaster Tools here: google.com/webmasters/tools/
Note: This works only when using a personal domain with your Cargo site, as you will need to verify your domain with Google.
 
6. Submit your website to Google
Once you have followed other members, installed Analytics and Webmaster tools, you're ready to submit your site to Google to be indexed. Use the “Fetch as Google” feature in Webmaster tools.

If you did not install Webmaster Tools, you can still get Google to crawl your site by submitting it here: http://www.google.com/addurl
 
 
Notes:
Cargo provides a built-in way to add a Description and Keywords to your website. You can edit these in your Settings > Site Details, look for "Tags" and "Description (SEO)."

Additional meta tags can also be placed inside your website. See this article: Meta Tags.

Meta tags are not used to rank your website, but there is a good chance that the description will be used as a text snippet along with your website's name and URL. This article from Google’s blog explains why Meta Tags are not used for ranking.

Do not pay for SEO services or search engine submission. SEO services attempt to artificially inflate your page rank, which is ultimately harmful.
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